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Twitter takes over TikTok: Elon Musk’s platform launches a ‘For You’ page that mixes tweets from people you follow with tweets you think you might like

• Twitter CEO borrowed the name of a TikTok feature for a new tab on Twitter
• Starting today, users are taken to the ‘For You’ tab when they open the app
• The For You tab shows all out-of-order tweets driven by an algorithm
• But users can swipe the screen to view tweets in reverse chronological order.

In Jonathan Chadwick for Mailonline

Published: 9:36 am EST, January 11, 2023 | Updated: 9:36 am EST, January 11, 2023

Looks twitter CEO Elon Musk was inspired by the rival TikTok for its latest redesign of the app, which makes tweets promoted by an algorithm more prominent.

Starting today, Twitter users on iOS will automatically land on a new tab on the homepage called ‘For You’ when they open the app.

For You — the same name as a feature on TikTok — shows tweets from accounts that users follow and don’t follow, all out of order and driven by an algorithm.

Twitter users on iOS can now also swipe their phone screen to toggle between For You and the alternative tab option called ‘Following’.

It looks like Twitter owner Elon Musk has taken inspiration from rival TikTok for his latest app revamp, which gives more prominence to tweets promoted by an algorithm (file photo)

Starting today, Twitter users on iOS will automatically land on the ‘For You’ tab on the home page when they open the app, although they can slide the screen to opt for the ‘Following’ tab, which shows tweets the old-fashioned way – from accounts followed in reverse chronological order, with the most recent posted at the top

TikTok ‘For You’ Guide

Twitter rival TikTok is an extremely popular video sharing app owned by Chinese company ByteDance.

When TikTok users open the app, they’re presented with the For You feed – a stream of recommended videos.

For You is powered by an algorithm that makes personalized recommendations based on various metrics, including viewing behavior and video interactions.

Twitter adopted the name ‘For You’ for its algorithmic feed of tweets, which is now the default when iOS users open the app.

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The ‘Following’ tab shows tweets from accounts that users follow in reverse chronological order, with the most recently posted at the top.

Both tab options were previously available under different names, but users had to click on a star icon in the corner of the app.

However, on Twitter for iOS, that star icon is no longer visible and users can instead simply swipe to toggle between For You and Following.

For you it is now the default tab, which means it will be automatically selected when users open the app.

This will still happen even if they were on the Following tab when they last closed the app.

The official account @TwitterSupport announced the changes on Wednesday, but so far they’re only rolling out for iOS, with an update for Android and the web coming soon.

“Starting today on iOS, swipe between tabs to see recommended tweets like ‘for you’ or tweets from accounts you’re ‘following,'” it read.

‘The “For You” and “Following” tabs replace “Home” and “Latest” and will be pinned to the top of your timeline so you can easily switch between them.

‘Swipe to switch timelines instead of tapping the ✨ icon.’

The ‘For You’ and ‘Following’ tab options were previously available under different names – ‘Homepage’ (left) and ‘Latest Tweets’ (right) respectively

Twitter CEO Elon Musk — who bought the social media site for $44 billion in October — previously hinted that such a shift was coming.

last month he said Twitter’s timeline “should allow for easy sideways swiping between the top, most recent, trending, and topics you follow.”

Ultimately, the move marks yet another move away from seeing social media posts in the order they were posted — typical of social media platforms about a decade ago, before algorithms started to take over.

Responding to the change, one Twitter user said: ‘when did twitter become tiktok???’

Another posted: ‘Oh, doing what he does best: appropriating other people’s ideas/work. Typical @elonmusk.’

Twitter owner and CEO Elon Musk (pictured) bought the social media site for $44 billion in October

Follow some Twitter accounts have your profile pictures changed from a circle to a square shape with rounded corners.

They are being added to verified merchant accounts on the platform as another way to differentiate them along with the new colored check marks system.

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TikTok is now explaining ‘For You’: New feature lets users see why videos are boosted

In an attempt to be more ‘transparent’, TikTok has introduced a new tool that explains why specific videos are being recommended to users.

The tool, available in the ‘For You’ feed in the TikTok app, opens a window titled ‘Why are you watching this video’.

It then gives you a list of reasons, which might include ‘this video is popular in your region’ or ‘this video was recently posted by an account you follow’.

TikTok, owned by Chinese company Bytedance, says the new feature brings “more context” and “meaningful transparency” to users.

The platform uses an algorithm to promote videos to users on the For You page from people they don’t even follow – but this has proved controversial for promoting dangerous content.

For example, one recent Daily Mail investigation found that teens are being bombarded with self-harm and suicide content on TikTok within minutes of joining the platform.

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